Dr. Shaina Yusuf is a dedicated emergency physician and co-founder of the company. Alongside her role as an emergency physician, she has been actively involved in operating an addiction treatment facility for several years. Dr. Yusuf's passion lies in helping individuals struggling with addiction, providing effective treatment, and supporting their successful reintegration into society, enabling them to achieve financial, physical, and social independence.

Asger Hassanali is the director of AskAsger AB, a consultancy company based in Sweden. The company specializes in organization development, headhunting, and private counseling, with a focus on all aspects of human resources growth.

Asger's professional background includes being a psychotherapist, primarily working to improve the health and wellbeing of individuals and organizations. His expertise spans various areas, such as children psychiatry, adult psychiatry, psychosis care, aging care, substance abuse care, and integration issues. Additionally, Asger holds certifications as a life and business coach and is a mindfulness professional certified by Breathworks (Manchester).

With decades of documented work experience, Asger has undergone extensive training in behavioral therapy (CPT & CBT), drug and alcohol-related problems, hypnosis, relationship disorders, and mindfulness. He is also internationally certified as a Coach I.C.C.